Hey, I’m Adele.

Meet your coach.

My passion for helping people who appear to have it all, yet deep down feel very unfulfilled, comes from a really personal place.

For many years, I lived my life according to societal expectations, doing what I thought I should be doing. I was a high achiever and a perfectionist, always chasing the next milestone in the hope of finding happiness and fulfilment. I earned an MBA in finance, secured a high-paying corporate job with a fancy title, bought my dream home, met my husband, and got married—checking all the boxes that I was told would make my life complete.

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But despite achieving all of this, I felt empty inside. My life seemed to be on autopilot; each day blurred into the next, and I felt like life was passing me by. I often wondered, “Is there more to life.” My soul yearned for something more. I realised that the life I had been chasing was so disconnected from my true self and values, that it would never make me happy.

I was not sold on my life. I needed to go back and rediscover what I really wanted, I needed to buy myself.

At the age of 23, I started my personal development journey to shed the layers of who I thought I should be and discover my true desires and core values. After years of deep reflection and growth, I learned what truly mattered to me and the life I wanted to create. I started aligning my daily actions with my values, embracing my authenticity, and defining success and joy on my own terms, reigniting my excitement for everyday life.

This transformation set me on the path to coaching.

I recognised that my journey, experience, and insights could help others discover the same sense of contentment and empowerment. This realisation brought me a profound sense of fulfilment as if I had truly found my calling.

I want to show people that there’s a different way to live—a way that involves being unapologetically yourself. By shifting our mindset and habits, taking action, and finding the courage to overcome the inner limitations set by society, parents, or other influences, just as I did, I believe everyone can infuse their lives with more passion and love.

“Buy Yourself” is about prioritising your own personal growth and well-being because you are your most valuable asset. It means recognising and valuing your potential and dedicating time, energy, and resources to your development. It’s about empowering yourself to break free from limitations and courageously building a life that fulfils you, a life that you’re 100% sold on.

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